B2B MARKET SIZING TOOLS
Discover a World of Opportunities Using the Version of the B2B Market Sizing Tool that Meets Your Needs
Products Are Defined for World Regions
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Country Coverage:
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All World Regions includes all 129 countries
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G7 includes Canada, United States, France, Germany, Italy,
United Kingdom, Japan
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North America includes 3 countries
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Europe includes 42 countries
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Asia-Pacific includes 27 countries
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Other includes 57 countries in South America, Middle East, and Africa
(See lists of countries at the bottom of this page)
All Products Include Detailed Industries
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Industry Coverage:
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2-digit NAICS Code Industries with 24 broad industry groups
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3-digit NAICS Code Industries with 96 more detailed industry groups
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4-digit NAICS Code Industries with 308 very detailed industry groups
(See lists of industries at the bottom of this page)
All Products Include Business Sizes
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Business Size Coverage:
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1 to 3 employees
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4 to 5 employees
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6 to 9 employees
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10 to 19 employees
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20 to 49 employees
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50 to 99 employees
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100 to 249 employees
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250 to 499 employees
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500 to 749 employees
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750 to 999 employees
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1,000 to 1,999 employees
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2,000 to 4,999 employees
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5,000 to 9,999 employees
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10,000 or more employees
Select the Product that Meets Your Needs on the 'Purchase' Page of this Website
Choose Your Preferred Market Estimation Environment
You can use the B2B Market Sizing Tool offline in a familiar MS Excel spreadsheet environment. Or you can use the B2B Market Sizing Tool online in an interactive, cloud-based application.
Both platforms are provided in the package when you purchase the product.
Either way, you quickly and easily get the market segment estimates you need to support planning throughout your organization.
Receive a FREE Grand Total
Market Size Estimate
Click the button above to access the FREE Grand Total Edition of the online B2B Market Sizing Tool. Then select at least 20 countries, 20 industries, and 10 business sizes and input your data for average customer values.
The free tool uses the same detailed data and precise algorithms but limits the results to a grand total estimate based on your segment selections and data inputs.
Purchase Updates When You Need Them
Since data loses its reliability over time, we update the underlying data and algorithms every six (6) months. Each semiannual edition of the products expires 18 months after its initial publication.
In lieu of a subscription, B2B Market Calc recommends that you purchase a new edition when you need it.
Since most businesses update their market analyses annually and some do it semiannually, our update schedule coincides with their need for refreshed data.
If you require more frequent updates, please contact us. We can provide quarterly updates on a customized basis.
Generate Custom Market Estimates to Support Your Planning and Execution
The B2B Market Sizing Tool answers important questions about the potential size of the market for B2B products and services of interest to you.
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What is the total potential value of the market for your products and services?
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What is the potential value of each segment?
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How are the segments delineated by country, industry, and business size?
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Which segments potentially offer the highest return for your marketing investment?
Since each situation is unique, the tool provides market segmentation details including countries, industries, and business sizes. When you enter the average customer price or average customer relationship value for your products and services for each business size segment, the detailed market size estimates reflect your view of the market.
With the details at your fingertips, you can target selected portions of the market now using current resources and pursue others in the future as you grow.
Refine Your Market Estimates with Relevant Market Maturity Factors
You can easily incorporate underlying adoption and propensity to buy characteristics for each segment by selecting an appropriate set of market maturity factors including:
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Nascent for new products, services, or technologies (from any source) with little or no adoption in the market
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Growth for established products, services, or technologies (from any source) with moderate and growing adoption in the market
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Stable for mature products, services, or technologies (from any source) with broad and stable adoption throughout the market
Market Segmentation Details Are Listed Below
Countries ~ Industries ~ Business Sizes
129 Countries
North America
Includes 3 countries: Bermuda Canada United States
Europe
Includes 42 countries: Albania Andorra Austria Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Czech Republic Denmark Estonia Finland France Germany Greece Greenland Hungary Iceland Ireland Italy Kosovo Latvia Liechtenstein Lithuania Luxembourg Macedonia Malta Moldova Montenegro Netherlands Norway Poland Portugal Romania Serbia Slovakia Slovenia Spain Sweden Switzerland Turkey United Kingdom
Asia-Pacific
Includes 27 countries: Armenia Australia Azerbaijan Bangladesh Cambodia China Cyprus Georgia Guam Hong Kong India Indonesia Japan Kazakhstan Kirghizia Macau Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand Uzbekistan Vietnam
Other World Regions (57 countries)
SOUTH AMERICA Includes 31 countries: Argentina Aruba Bahamas Barbados Belize Bolivia Brazil Cayman Islands Chile Colombia Costa Rica Curacao Dominican Republic Ecuador El Salvador French Guiana Guadeloupe Guatemala Haiti Honduras Jamaica Martinique Mexico Nicaragua Panama Paraguay Peru Trinidad and Tobago Uruguay Venezuela Virgin Islands UK
MIDDLE EAST Includes 10 countries: Bahrain Iraq Israel Jordan Kuwait Lebanon Oman Qatar Saudi Arabia United Arab Emirate
AFRICA Includes 16 countries: Algeria Botswana Egypt Ghana Ivory Coast Kenya Mauritius Morocco Namibi Nigeria Reunion South Africa Swaziland Tanzania Tunisia Uganda
G7
North America
Canada
United States
Europe
France
Germany
Italy
United Kingdom
Asia-Pacific
Japan
428 Industries
2-digit NAICS Industries
Includes 24 industries: 11 Agriculture, forestry, fishing and hunting 21 Mining, quarrying, and oil and gas extraction 22 Utilities 23 Construction 31 Manufacturing, food & apparel 32 Manufacturing, process & non-metallic 33 Manufacturing, metals, eqiupment & other 42 Wholesale trade 44 Retail trade, auto, home, food, health 45 Retail trade, sports, general, other 48 Transportation, air, rail, water, truck, pipeline 49 Transportation, postal, couriers, warehousing 51 Information 52 Finance and insurance 53 Real estate and rental and leasing 54 Professional and technical services 55 Management of companies and enterprises 56 Administrative and waste services 61 Educational services 62 Health care and social assistance 71 Arts, entertainment, and recreation 72 Accommodation and food services 81 Other services, except public administration 92 Public administration
3-digit NAICS Industries
Includes 96 industries: 111 Crop Production 112 Animal Production and Aquaculture 113 Forestry and Logging 114 Fishing, Hunting and Trapping 115 Support Activities for Agriculture and Forestry 211 Oil and Gas Extraction 212 Mining (except Oil and Gas) 213 Support Activities for Mining 221 Utilities 236 Construction of Buildings 237 Heavy and Civil Engineering Construction 238 Specialty Trade Contractors 311 Food Manufacturing 312 Beverage and Tobacco Product Manufacturing 313 Textile Mills 314 Textile Product Mills 315 Apparel Manufacturing 316 Leather and Allied Product Manufacturing 321 Wood Product Manufacturing 322 Paper Manufacturing 323 Printing and Related Support Activities 324 Petroleum and Coal Products Manufacturing 325 Chemical Manufacturing 326 Plastics and Rubber Products Manufacturing 327 Nonmetallic Mineral Product Manufacturing 331 Primary Metal Manufacturing 332 Fabricated Metal Product Manufacturing 333 Machinery Manufacturing 334 Computer and Electronic Product Manufacturing 335 Electrical Equipment, Appliance, and Component Manufacturing 336 Transportation Equipment Manufacturing 337 Furniture and Related Product Manufacturing 339 Miscellaneous Manufacturing 423 Merchant Wholesalers, Durable Goods 424 Merchant Wholesalers, Nondurable Goods 425 Wholesale Trade Agents and Brokers 441 Motor Vehicle and Parts Dealers 444 Building Material, Garden Equip. and Supplies Dealers 445 Food and Beverage Retailers 449 Furniture, Home Furnishings, Electronics, Appliance Retailers 455 General Merchandise Retailers 456 Health and Personal Care Retailers 457 Gasoline Stations and Fuel Dealers 458 Clothing, Clothing Accessories, Shoe, and Jewelry Retailers 459 Sporting Goods, Hobby, Music, Book, and Misc. Retailers 481 Air Transportation 482 Rail Transportation 483 Water Transportation 484 Truck Transportation 485 Transit and Ground Passenger Transportation 486 Pipeline Transportation 487 Scenic and Sightseeing Transportation 488 Support Activities for Transportation 491 Postal Service 492 Couriers and Messengers 493 Warehousing and Storage 512 Motion Picture and Sound Recording Industries 513 Publishing Industries 516 Broadcasting and Content Providers 517 Telecommunications 518 Computing Infrastructure, Data Processing, Web Hosting Services 519 Web Search Portals, Libraries, Archives, Other Information Services 521 Monetary Authorities-Central Bank 522 Credit Intermediation and Related Activities 523 Securities, Commodity Contracts, Other Financial Investments 524 Insurance Carriers and Related Activities 525 Funds, Trusts, and Other Financial Vehicles 531 Real Estate 532 Rental and Leasing Services 533 Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 541 Professional, Scientific, and Technical Services 551 Management of Companies and Enterprises 561 Administrative and Support Services 562 Waste Management and Remediation Services 611 Educational Services 621 Ambulatory Health Care Services 622 Hospitals 623 Nursing and Residential Care Facilities 624 Social Assistance 711 Performing Arts, Spectator Sports, and Related Industries 712 Museums, Historical Sites, and Similar Institutions 713 Amusement, Gambling, and Recreation Industries 721 Accommodation 722 Food Services and Drinking Places 811 Repair and Maintenance 812 Personal and Laundry Services 813 Religious, Grantmaking, Civic, Professional, and Similar Organizations 814 Private Households 921 Executive, Legislative, and Other General Government Support 922 Justice, Public Order, and Safety Activities 923 Administration of Human Resource Programs 924 Administration of Environmental Quality Programs 925 Administration of Housing, Urban Planning, Community Devel. 926 Administration of Economic Programs 927 Space Research and Technology 928 National Security and International Affairs
4-digit NAICS Industries
Includes 308 industries: 1111 Oilseed and Grain Farming 1112 Vegetable and Melon Farming 1113 Fruit and Tree Nut Farming 1114 Greenhouse, Nursery, and Floriculture Production 1119 Other Crop Farming 1121 Cattle Ranching and Farming 1122 Hog and Pig Farming 1123 Poultry and Egg Production 1124 Sheep and Goat Farming 1125 Aquaculture 1129 Other Animal Production 1131 Timber Tract Operations 1132 Forest Nurseries and Gathering of Forest Products 1133 Logging 1141 Fishing 1142 Hunting and Trapping 1151 Support Activities for Crop Production 1152 Support Activities for Animal Production 1153 Support Activities for Forestry 2111 Oil and Gas Extraction 2121 Coal Mining 2122 Metal Ore Mining 2123 Nonmetallic Mineral Mining and Quarrying 2131 Support Activities for Mining 2211 Electric Power Generation, Transmission and Distribution 2212 Natural Gas Distribution 2213 Water, Sewage and Other Systems 2361 Residential Building Construction 2362 Nonresidential Building Construction 2371 Utility System Construction 2372 Land Subdivision 2373 Highway, Street, and Bridge Construction 2379 Other Heavy and Civil Engineering Construction 2381 Foundation, Structure, and Building Exterior Contractors 2382 Building Equipment Contractors 2383 Building Finishing Contractors 2389 Other Specialty Trade Contractors 3111 Animal Food Manufacturing 3112 Grain and Oilseed Milling 3113 Sugar and Confectionery Product Manufacturing 3114 Fruit and Vegetable Preserving and Specialty Food Manufacturing 3115 Dairy Product Manufacturing 3116 Animal Slaughtering and Processing 3117 Seafood Product Preparation and Packaging 3118 Bakeries and Tortilla Manufacturing 3119 Other Food Manufacturing 3121 Beverage Manufacturing 3122 Tobacco Manufacturing 3131 Fiber, Yarn, and Thread Mills 3132 Fabric Mills 3133 Textile and Fabric Finishing and Fabric Coating Mills 3141 Textile Furnishings Mills 3149 Other Textile Product Mills 3151 Apparel Knitting Mills 3152 Cut and Sew Apparel Manufacturing 3159 Apparel Accessories and Other Apparel Manufacturing 3161 Leather and Hide Tanning and Finishing 3162 Footwear Manufacturing 3169 Other Leather and Allied Product Manufacturing 3211 Sawmills and Wood Preservation 3212 Veneer, Plywood, and Engineered Wood Product Manufacturing 3219 Other Wood Product Manufacturing 3221 Pulp, Paper, and Paperboard Mills 3222 Converted Paper Product Manufacturing 3231 Printing and Related Support Activities 3241 Petroleum and Coal Products Manufacturing 3251 Basic Chemical Manufacturing 3252 Resin, Synthetic Rubber, Fibers and Filaments Manufacturing 3253 Pesticide, Fertilizer, Other Agricultural Chemical Manufacturing 3254 Pharmaceutical and Medicine Manufacturing 3255 Paint, Coating, and Adhesive Manufacturing 3256 Soap, Cleaning Compound, and Toilet Preparation Manufacturing 3259 Other Chemical Product and Preparation Manufacturing 3261 Plastics Product Manufacturing 3262 Rubber Product Manufacturing 3271 Clay Product and Refractory Manufacturing 3272 Glass and Glass Product Manufacturing 3273 Cement and Concrete Product Manufacturing 3274 Lime and Gypsum Product Manufacturing 3279 Other Nonmetallic Mineral Product Manufacturing 3311 Iron and Steel Mills and Ferroalloy Manufacturing 3312 Steel Product Manufacturing from Purchased Steel 3313 Alumina and Aluminum Production and Processing 3314 Nonferrous Metal (except Aluminum) Production and Processing 3315 Foundries 3321 Forging and Stamping 3322 Cutlery and Handtool Manufacturing 3323 Architectural and Structural Metals Manufacturing 3324 Boiler, Tank, and Shipping Container Manufacturing 3325 Hardware Manufacturing 3326 Spring and Wire Product Manufacturing 3327 Machine Shops, Screw, Nut, and Bolt Manufacturing 3328 Coating, Engraving, Heat Treating, and Allied Activities 3329 Other Fabricated Metal Product Manufacturing 3331 Agriculture, Construction, and Mining Machinery Manufacturing 3332 Industrial Machinery Manufacturing 3333 Commercial and Service Industry Machinery Manufacturing 3334 Ventilation, Heating, A/C, Refrigeration Equipment Manufacturing 3335 Metalworking Machinery Manufacturing 3336 Engine, Turbine, and Power Equipment Manufacturing 3339 Other General Purpose Machinery Manufacturing 3341 Computer and Peripheral Equipment Manufacturing 3342 Communications Equipment Manufacturing 3343 Audio and Video Equipment Manufacturing 3344 Semiconductor and Other Electronic Component Manufacturing 3345 Navigational, Measuring, Electromedical, Instr. Manufacturing 3346 Manufacturing and Reproducing Magnetic and Optical Media 3351 Electric Lighting Equipment Manufacturing 3352 Household Appliance Manufacturing 3353 Electrical Equipment Manufacturing 3359 Other Electrical Equipment and Component Manufacturing 3361 Motor Vehicle Manufacturing 3362 Motor Vehicle Body and Trailer Manufacturing 3363 Motor Vehicle Parts Manufacturing 3364 Aerospace Product and Parts Manufacturing 3365 Railroad Rolling Stock Manufacturing 3366 Ship and Boat Building 3369 Other Transportation Equipment Manufacturing 3371 Household, Furniture and Kitchen Cabinet Manufacturing 3372 Office Furniture (including Fixtures) Manufacturing 3379 Other Furniture Related Product Manufacturing 3391 Medical Equipment and Supplies Manufacturing 3399 Other Miscellaneous Manufacturing 4231 Motor Vehicle and Motor Vehicle Parts and Supplies Wholesalers 4232 Furniture and Home Furnishing Merchant Wholesalers 4233 Lumber and Other Construction Materials Merchant Wholesalers 4234 Commercial Equipment and Supplies Merchant Wholesalers 4235 Metal and Mineral (except Petroleum) Merchant Wholesalers 4236 Household Appliances, Electrical, Electronic Goods Wholesalers 4237 Hardware, Plumbing, Heating Equip. and Supplies Wholesalers 4238 Machinery, Equipment, and Supplies Merchant Wholesalers 4239 Miscellaneous Durable Goods Merchant Wholesalers 4241 Paper and Paper Product Merchant Wholesalers 4242 Drugs and Druggists' Sundries Merchant Wholesalers 4243 Apparel, Piece Goods, and Notions Merchant Wholesalers 4244 Grocery and Related Product Merchant Wholesalers 4245 Farm Product Raw Material Merchant Wholesalers 4246 Chemical and Allied Products Merchant Wholesalers 4247 Petroleum and Petroleum Products Merchant Wholesalers 4248 Beer, Wine, Distilled Alcoholic Beverage Merchant Wholesalers 4249 Miscellaneous Nondurable Goods Merchant Wholesalers 4251 Wholesale Trade Agents and Brokers 4411 Automobile Dealers 4412 Other Motor Vehicle Dealers 4413 Automotive Parts, Accessories, and Tire Retailers 4441 Building Material and Supplies Dealers 4442 Lawn and Garden Equipment and Supplies Retailers 4451 Grocery and Convenience Retailers 4452 Specialty Food Retailers 4453 Beer, Wine, and Liquor Retailers 4491 Furniture and Home Furnishings Retailers 4492 Electronics and Appliance Retailers 4551 Department Stores 4552 Warehouse Clubs, Supercenters, General Merchandise Retailers 4561 Health and Personal Care Retailers 4571 Gasoline Stations 4572 Fuel Dealers 4581 Clothing and Clothing Accessories Retailers 4582 Shoe Retailers 4583 Jewelry, Luggage, and Leather Goods Retailers 4591 Sporting Goods, Hobby, and Musical Instrument Retailers 4592 Book Retailers and News Dealers 4593 Florists 4594 Office Supplies, Stationery, and Gift Retailers 4595 Used Merchandise Retailers 4599 Other Miscellaneous Retailers 4811 Scheduled Air Transportation 4812 Nonscheduled Air Transportation 4821 Rail Transportation 4831 Deep Sea, Coastal, and Great Lakes Water Transportation 4832 Inland Water Transportation 4841 General Freight Trucking 4842 Specialized Freight Trucking 4851 Urban Transit Systems 4852 Interurban and Rural Bus Transportation 4853 Taxi and Limousine Service 4854 School and Employee Bus Transportation 4855 Charter Bus Industry 4859 Other Transit and Ground Passenger Transportation 4861 Pipeline Transportation of Crude Oil 4862 Pipeline Transportation of Natural Gas 4869 Other Pipeline Transportation 4871 Scenic and Sightseeing Transportation, Land 4872 Scenic and Sightseeing Transportation, Water 4879 Scenic and Sightseeing Transportation, Other 4881 Support Activities for Air Transportation 4882 Support Activities for Rail Transportation 4883 Support Activities for Water Transportation 4884 Support Activities for Road Transportation 4885 Freight Transportation Arrangement 4889 Other Support Activities for Transportation 4911 Postal Service 4921 Couriers and Express Delivery Services 4922 Local Messengers and Local Delivery 4931 Warehousing and Storage 5121 Motion Picture and Video Industries 5122 Sound Recording Industries 5131 Newspaper, Periodical, Book, and Directory Publishers 5132 Software Publishers 5161 Radio and Television Broadcasting Stations 5162 Media Streaming Services, Social Networks, Content Providers 5171 Wired and Wireless Telecommunications (except Satellite) 5174 Satellite Telecommunications 5178 All Other Telecommunications 5182 Computing Infrastructure, Data Processing, Web Hosting 5192 Web Search Portals, Libraries, Archives, Other Info Services 5211 Monetary Authorities-Central Bank 5221 Depository Credit Intermediation 5222 Nondepository Credit Intermediation 5223 Activities Related to Credit Intermediation 5231 Securities and Commodity Contracts Brokers 5232 Securities and Commodity Exchanges 5239 Other Financial Investment Activities 5241 Insurance Carriers 5242 Agencies, Brokerages, and Other Insurance Related Activities 5251 Insurance and Employee Benefit Funds 5259 Other Investment Pools and Funds 5311 Lessors of Real Estate 5312 Offices of Real Estate Agents and Brokers 5313 Activities Related to Real Estate 5321 Automotive Equipment Rental and Leasing 5322 Consumer Goods Rental 5323 General Rental Centers 5324 Commercial and Industrial Equipment Rental and Leasing 5331 Lessors of Nonfinancial Intangible Assets 5411 Legal Services 5412 Accounting, Tax Preparation, Bookkeeping, and Payroll Services 5413 Architectural, Engineering, and Related Services 5414 Specialized Design Services 5415 Computer Systems Design and Related Services 5416 Management, Scientific, and Technical Consulting Services 5417 Scientific Research and Development Services 5418 Advertising, Public Relations, and Related Services 5419 Other Professional, Scientific, and Technical Services 5511 Management of Companies and Enterprises 5611 Office Administrative Services 5612 Facilities Support Services 5613 Employment Services 5614 Business Support Services 5615 Travel Arrangement and Reservation Services 5616 Investigation and Security Services 5617 Services to Buildings and Dwellings 5619 Other Support Services 5621 Waste Collection 5622 Waste Treatment and Disposal 5629 Remediation and Other Waste Management Services 6111 Elementary and Secondary Schools 6112 Junior Colleges 6113 Colleges, Universities, and Professional Schools 6114 Business Schools and Computer and Management Training 6115 Technical and Trade Schools 6116 Other Schools and Instruction 6117 Educational Support Services 6211 Offices of Physicians 6212 Offices of Dentists 6213 Offices of Other Health Practitioners 6214 Outpatient Care Centers 6215 Medical and Diagnostic Laboratories 6216 Home Health Care Services 6219 Other Ambulatory Health Care Services 6221 General Medical and Surgical Hospitals 6222 Psychiatric and Substance Abuse Hospitals 6223 Specialty (except Psychiatric and Substance Abuse) Hospitals 6231 Nursing Care Facilities (Skilled Nursing Facilities) 6232 Residential Disability, Mental Health, Substance Abuse Facilities 6233 Continuing Care Communities and Assisted Living Facilities 6239 Other Residential Care Facilities 6241 Individual and Family Services 6242 Community Food and Housing, and Emergency Services 6243 Vocational Rehabilitation Services 6244 Child Care Services 7111 Performing Arts Companies 7112 Spectator Sports 7113 Promoters of Performing Arts, Sports, and Similar Events 7114 Agents and Managers for Artists, Athletes, Entertainers, Others 7115 Independent Artists, Writers, and Performers 7121 Museums, Historical Sites, and Similar Institutions 7131 Amusement Parks and Arcades 7132 Gambling Industries 7139 Other Amusement and Recreation Industries 7211 Traveler Accommodation 7212 RV (Recreational Vehicle) Parks and Recreational Camps 7213 Rooming and Boarding Houses, Dormitories, and Workers' Camps 7223 Special Food Services 7224 Drinking Places (Alcoholic Beverages) 7225 Restaurants and Other Eating Places 8111 Automotive Repair and Maintenance 8112 Electronic and Precision Equipment Repair and Maintenance 8113 Machinery (except Automotive and Electronic) Repair 8114 Personal and Household Goods Repair and Maintenance 8121 Personal Care Services 8122 Death Care Services 8123 Drycleaning and Laundry Services 8129 Other Personal Services 8131 Religious Organizations 8132 Grantmaking and Giving Services 8133 Social Advocacy Organizations 8134 Civic and Social Organizations 8139 Business, Professional, Labor, Political, and Similar Organizations 8141 Private Households 9211 Executive, Legislative, and Other General Government Support 9221 Justice, Public Order, and Safety Activities 9231 Administration of Human Resource Programs 9241 Administration of Environmental Quality Programs 9251 Administration of Housing, Urban Planning, Community Devel. 9261 Administration of Economic Programs 9271 Space Research and Technology 9281 National Security and International Affairs
14 Business Sizes
Includes 14 segments: 1 to 3 employees 4 to 5 employees 6 to 9 employees 10 to 19 employees 20 to 49 employees 50 to 99 employees 100 to 249 employees 250 to 499 employees 500 to 749 employees 750 to 999 employees 1,000 to 1,999 employees 2,000 to 4,999 employees 5,000 to 9,999 employees 10,000 or more employees